Where I work
I've been in meetings with Gary Vee and his team.
I work with VeeFriends, one of his companies, as a prompt engineer on the AI side — creating AI videos and building the systems behind them.
AI Creative Engineer · AI Video Ads
Nowadays, everyone with a basic Higgsfield subscription can make AI UGC videos.
Not everyone makes them look like a real person holding a real product, filmed on their own phone.
And not everyone builds the system behind them that ships 10+ videos a day.
Where I work
I work with VeeFriends, one of his companies, as a prompt engineer on the AI side — creating AI videos and building the systems behind them.
01 — Selected work
Vertical, handheld, no grade, no music bed — nothing a hand couldn't have shot. No creator, no shipped product, no re-shoot, no studio. The presenter does not exist. The product is real.
The package is the hard part, not the person. It is never generated — more on that below.
Creator-style direct response for a supplement brand — the format your advertorial pages run.
I build every brief from the Meta Ad Library before writing a word — the brand’s own live ads, most 30s, 9:16, handheld phone POV, problem → agitate → demo → offer. I matched the format, but we can do more.
02 — A real product, in a real hand
Every one of these is a real brand's physical product, held and handled on camera by a presenter who does not exist.
A different account, a different category, the same system — a K-beauty skincare line. Different presenters, different products, and the product still holds up under a macro lens.
03 — Measured, not claimed
Version A
206,427views
Version B
2,703views
I have run that test enough times to price the parts: one phrase removed cost a post 96% of its reach, one verb reversed cost another 97%.
Knowing the thing that moves the number, is the job.
04 — Organic, live right now
Not ads — organic posts on an AI creator account I run end to end: concept, prompt, generation, on-screen text, caption, post, then the Meta pull afterwards. Views are Instagram-reported. See the account →
05 — Volume
How? Prompting.
All of these videos were done only using 1 single character sheet, 1 product sheet, and the rest was prompting.
Same face, same wardrobe logic, across months — That is the difference between a presenter and a drifting stranger.
06 — Who's behind it
I'm Fabio.
I work with VeeFriends — Gary Vaynerchuk's company in New York — as an AI prompt engineer and AI content creator. Before that I grew a faceless TikTok account past 500,000 followers, by hand, where I learned how to make content that works.
Now I run AI creator accounts end to end — concept, prompt, generation, caption, post, and the numbers afterwards.