Where I work
I've been in meetings with Gary Vee and his team.
I work with VeeFriends, one of his companies, as a prompt engineer on the AI side — creating AI videos and building the systems behind them.
AI Creative Engineer · AI Video Ads
Nowadays, everyone with a basic Higgsfield subscription can make AI UGC videos.
Not everyone makes them look like a real person holding a real product, filmed on their own phone.
And not everyone builds the system behind them that ships 10+ videos a day.
Where I work
I work with VeeFriends, one of his companies, as a prompt engineer on the AI side — creating AI videos and building the systems behind them.
Spec work
Spec ads for real brands: their real product, in the format they already advertise in.
Made on my own, as spec work. Not commissioned by or affiliated with these brands.
01 — Selected work
Vertical, handheld, no grade, no music bed — nothing a hand couldn't have shot. No creator, no shipped product, no re-shoot, no studio. The presenter does not exist. The product is real.
The package is the hard part, not the person. It is never generated — more on that below.
Creator-style direct response for a supplement brand — the format your advertorial pages run.
I build every brief from the Meta Ad Library before writing a word — the brand’s own live ads, most 30s, 9:16, handheld phone POV, problem → agitate → demo → offer. I matched the format, but we can do more.
02 — A real product, in a real hand
Every one of these is a real brand's physical product, held and handled on camera by a presenter who does not exist.
A different account, a different category, the same system — a K-beauty skincare line. Different presenters, different products, and the product still holds up under a macro lens.
03 — Measured, not claimed
Version A
206,427views
Version B
2,703views
I have run that test enough times to price the parts: one phrase removed cost a post 96% of its reach, one verb reversed cost another 97%.
Knowing the thing that moves the number, is the job.
04 — Organic, live right now
Not ads — organic posts on an AI creator account I run end to end: concept, prompt, generation, on-screen text, caption, post, then the Meta pull afterwards. Views are Instagram-reported. See the account →
05 — Volume
How? Prompting.
All of these videos were done only using 1 single character sheet, 1 product sheet, and the rest was prompting.
Same face, same wardrobe logic, across months — That is the difference between a presenter and a drifting stranger.
The system behind the volume
From a one-line idea to a finished prompt in my house style. Same face, same product, every time.
Every shot goes to the model that can carry it, and every take gets an automated vision check before it's used.
14 finished videos a day, edited and delivered. The agents do the repetitive work; I make the calls.
06 — Who's behind it
I'm Fabio.
I work with VeeFriends — Gary Vaynerchuk's company in New York — as an AI prompt engineer and AI content creator. Before that I grew a faceless TikTok account past 500,000 followers, by hand, where I learned how to make content that works.
Now I run AI creator accounts end to end — concept, prompt, generation, caption, post, and the numbers afterwards.